Monday, July 30, 2012

Billboard's Twitter 140

If the question is, Where do people go to talk about music?, one answer is certainly Twitter. The San Francisco-based micro-blogging service, launched in 2006 as a platform developed with so-called "dumb" phones in mind (which dictated the 140-character limit of all Twitter posts, or "tweets," as that was the maximum capacity of a standard single text message), now contains more than 140 million accounts, logging some 340 million tweets per day. 

The most talked-about subject on the service, according to Twitter's own internal metrics? Music. Twitter's five most-followed accounts? Lady Gaga (27.5 million), Justin Bieber (25.6 million), Katy Perry (23.4 million), Rihanna (23.2 million) and Britney Spears (19 million). And five of the top 10 trending topics (as in, the most discussed at any one time) on Twitter for all of last year? All music-related.
Read more at http://www.billboard.biz/bbbiz/industry/digital-and-mobile/billboard-s-twitter-140-the-music-industry-1007674952.story#Fq23BBGkyvIlz3cv.99





For our second annual Twitter 140, we turned to a panel of industry experts, musicians, digital trailblazers and Billboard's own staff to find out who they followed. We were looking for the voices who steer the conversation about the music industry and digital culture, and also for music (and Twitter) obsessives who constantly share their discoveries.


The musicians included are not necessarily those with the most followers (we figure you already follow those), but those who have helped shape the way Twitter works, or who move it along in the current moment. To be considered for this list, accounts had to be at least relatively active at press time. Here, we present the 140 must-follow Twitter accounts in the music industry.



Contributors:
 JUSTINO ÁGUILA, BRIAN BRAIKER, WILLIAM GRUGER, ANDREW HAMPP, JOE LEVY, JASON LIPSHUTZ, BENJAMIN MEADOWS-INGRAM, KATIE MORSE, GLENN PEOPLES, ERIKA RAMIREZ, DAN RYS, AND BILL WERDE. ILLUSTRATION BY KAI & SUNNY.

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